The XaaNuu product line was created through Liliana’s love and passion for the nourishing resources provided by Mother Nature.
The first product, the mascara, was born out of the challenges she faced trying to find a mascara which suited her small eyelashes, outside her home country Mexico.
Inspired by her natural surroundings and her mexican grandmother’s knowledge of medicinal plants, Liliana created the XaaNuu product line. Her mission is to help women nurture & enhance their unique beauty by providing make-up based on high-performance natural ingredients.
She named her company Xaa Nuu, which means “blooming face” from the language of the Mixtec, a tribe that lives in Southern Mexico. “Xaa” means “new” or “blossom” and “Nuu” means “face.”